Trade shows are your chance to shine—and we mean really shine. It’s not just about showing up with a banner and a booth. It’s about standing out, getting noticed, and making sure people remember you long after the event ends. Whether you’re a first-time exhibitor or a seasoned pro, this guide will walk you through the essentials for making the most out of trade shows.
Why Trade Shows Still Matter
In a world full of digital noise, trade shows give you real, face-to-face time with potential customers. You get to show off your products, chat with decision-makers, and hand out cool stuff that keeps your brand top of mind. Plus, people are more likely to trust brands they’ve seen in person. So yes, trade shows are still 100% worth it.
Step One: Get Noticed Before the Trade Show Even Starts
You don’t need to wait for the show to begin to make an impression. If you can get a list of attendees beforehand, you’re already ahead of the game. Send out imprinted lanyards, badge holders, wristbands, or tote bags to your top 500 prospects. This gives them a reason to find your booth—and they’ll be wearing your brand before they even meet you.
Pro Tip: Include a simple message like, “Wear this and stop by our booth for a surprise!”
Your Booth Crew = Your Brand Ambassadors
People love talking to people—not display screens. That’s why your booth staff need to look the part. Matching imprinted shirts make your team instantly recognizable. Choose bright, bold colors so they stand out in a sea of navy blazers and black polos. Your booth crew should smile, stay energized, and always have a giveaway ready to hand out.
Make Your Booth a Magnet (Not a Snooze-Fest)
Trade shows are full of flashy setups, but it’s not about how expensive your booth is—it’s about how welcoming it feels. Use custom table covers, branded backdrops, and fun signage. Offer a comfy spot to sit or a charging station if you can. And always, always have something to give away.
Idea: Set up a “Spin the Wheel” prize game or a “Guess the Jellybeans” jar with branded prizes.
Let’s Talk Swag—The Good Kind
The giveaways you choose can either end up in the trash—or on someone’s desk for months. You want the second option. Stick to useful, on-brand, and fun items. Think custom tote bags, water bottles, pens, notepads, phone wallets, or mini tech gadgets. The goal is to hand out items people won’t just keep, but use.
Quick Checklist for Great Swag:
- Is it branded with your logo?
- Will people actually use it?
- Does it reflect your brand personality?
Social Media + Trade Shows = Major Visibility
Don’t forget to bring the hype online. Before the show, post sneak peeks of your giveaways or booth design. During the event, post photos of your team in action, visitor highlights, or behind-the-scenes moments. Tag the trade show’s official account and use the event’s hashtags to get discovered by even more attendees.
Hashtag Hack: Create your own brand hashtag and display it big and bold at your booth.
After the Trade Show: Don’t Ghost People!
You’ve made the connections—now it’s time to follow up. Send a quick thank-you email, include a discount or exclusive offer, and remind them of the awesome interaction they had with you. You can even send a second small giveaway in the mail to keep the excitement going.
Example: “Thanks for visiting our booth at [Trade Show Name]! Let’s keep the convo going. Here’s 10% off your first order.”
Last Words of Wisdom
Trade shows don’t have to be overwhelming. With the right prep and the right gear, you’ll turn heads, start conversations, and build lasting connections. Remember: you’re not just showing up—you’re showing off your brand in the best way possible.
So go ahead—bring the energy, bring the swag, and bring your A-game to your next trade show!
Want custom shirts, bags, lanyards, and giveaways for your next big event?
Let Promosuns help you create unforgettable trade show moments.
Email us at info@promosuns.com to get started!