Need to increase your client base or target a certain audience to get your message across, why not do a direct mail campaign. Statistics show that Mailers increase response rates by around 5%.
Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. You can use direct mail to target the right customers at the right time. And it’s easy to track the results of each campaign you run.
1. Higher ROI
Most companies set up online ads hoping to see better ROI because of the huge number of internet users.But, direct mail can drive even better impact: a median ROI of 29% compared to online display at 16%. Direct mail is more personal than digital marketing. They can hold onto it and look at it and stays with them if the piece is branded nicely.
2. Direct mail pairs well with digital marketing
Digital marketing is the best place to start if you want to build your own brand online. For many brands, this includes publishing SEO-optimized content and setting up Facebook ads. It usually doesn’t include direct mail… but maybe it should.
3. You can hold direct mail
When you can touch and feel something it often leaves a stronger impact. You might get a coupon in the mail and then hang it on the fridge as a reminder. Everyday that customer wakes up they will see your brand and when the time is right they will execute on it.
4. You can raise brand awareness
Are you trying to raise awareness of your brand? If you’re willing to build a campaign around that goal, direct mail can be a very effective way to achieve it.
As always, brand consistency is key, so keep your direct mail pieces consistent with overall branding.
You can earn extra points by including a coupon or another special offer, increasing the likelihood that your recipient will keep it around. The more times they view your direct mail piece, the more familiar your brand will feel to them.