Let’s face it, many people attend trade shows and events primarily for the giveaways. The problem is that not all giveaways are made equal. The top-quality ones do more than just stuff a tote bag. Long after the event is over, they continue to generate conversations, add genuine value, and keep your brand at the forefront of consumers’ minds.
Whether you’re preparing for a marketing campaign, trade show, or corporate event, this page is full of clever, original, and practical giveaway ideas that people will genuinely want—and use.
Why Giveaways Are a Big Deal
Giveaways are one of the easiest ways to turn strangers into fans and fans into customers. When done right, they help your brand stand out in a crowd, start conversations, and leave a lasting impression. And the best part? People love free stuff—especially when it’s actually useful.
You don’t have to break the bank to make your brand memorable. You just need the right items, a little planning, and a whole lot of personality.
Start Before the Event Even Begins
If you’re attending a trade show or a conference, don’t wait until people walk past your booth. You can send pre-show giveaways to your top prospects ahead of time. Lanyards, badge holders, reusable bags, or even something quirky like branded socks can create excitement before the event even kicks off.
Bonus Tip: Include a short message like “Wear this and come say hi!” for instant booth traffic.
Educational Sessions Need Smart Giveaways
When attendees head into workshops and breakout sessions, they’re thinking about learning—not lugging around swag. That’s where practical giveaways come in.
Provide bottled water with your logo so they stay hydrated while associating your brand with refreshment and convenience. Add a custom folder, a quality pen, or even highlighters so they’re set up for note-taking. These aren’t just thoughtful—they’re useful.
You’re not just giving away items—you’re becoming part of their experience at the event.
USB Drives: Small in Size, Big on Impact
In a world where tech rules, a branded USB drive can go a long way. Load it with your product catalog, brand story, exclusive offers, or even a fun video message. It shows that you think beyond the ordinary and adds real value to your giveaway.
And let’s be real—no one’s throwing away a USB.
What Makes a Good Giveaway?
You might be wondering: what makes one item land on someone’s desk while another ends up in the hotel trash can? Here’s the secret—it’s all about relevance, usefulness, and presentation.
Here’s your go-to checklist:
- ✅ Is it something they’ll actually use?
- ✅ Is your branding clear but not overpowering?
- ✅ Does it feel thoughtful, fun, or smart?
- ✅ Will it last beyond the event?
If you answered “yes” to most of those, you’ve got a winning giveaway on your hands.
Create a Giveaway Experience (Not Just a Table Full of Stuff)
A table full of pens and stress balls isn’t going to cut it anymore. People want to be engaged. Create an experience around your giveaways. Maybe they have to play a quick game, spin a prize wheel, or answer a fun question about your brand. This adds energy to your booth and gives you a chance to connect.
You’re not just giving things away—you’re giving people a reason to remember you.
Don’t Forget the Packaging!
First impressions matter. Put your giveaways in a sleek custom bag, branded pouch, or eco-friendly box. Good packaging tells people that you put effort into every detail—and that says a lot about your company.
Even simple packaging can make your swag feel special. A water bottle in a branded carrier or a pen in a small box? Instant upgrade.
Match Giveaways to Your Brand Personality
If your brand is fun and playful, your giveaways should reflect that. Think funky socks, color-changing cups, or mini puzzles. If you’re more techy and modern, go for items like wireless chargers, stylus pens, or phone stands. Always let your giveaways extend your brand identity in a way that feels authentic.
Give to Be Remembered
At the end of the day, your giveaways should do one thing: make people remember your brand. Whether it’s a pen, a power bank, or a reusable water bottle, every item should carry a bit of your personality with it.
So go ahead—give something thoughtful, useful, and uniquely you. Because the best giveaways aren’t just free—they’re unforgettable.
Need help choosing the perfect giveaways for your next event?
Let Promosuns make it easy, fun, and on-brand.
Contact us at info@promosuns.com or visit www.promosuns.com