The marketing landscape has changed drastically in recent years. With more and more Americans spending their time online, many companies wrongly believe that digital marketing is the only type of marketing they should invest in. While digital marketing is a crucial factor in promoting your company, it is not the end-all-be-all.
By working in tandem with other marketing efforts, promotional products can significantly impact your company’s overall success. Here’s how:
Promotional products are cheap yet effective. When you give out branded t-shirts or coffee cups, customers will use those products in their everyday lives. Not only that, but 63% of Americans also give those promotional products away to their friends and family. These promotional products act as an extremely affordable form of advertising, far cheaper than a TV ad or Facebook ad.
The more your brand is seen in everyday life, the better people will recognize it. A coffee cup with your logo on it may seem inconsequential to you, but it helps customers remember who you are and what you do. This type of brand recognition is key to building your customer base, attracting customers that would not have called you had they not heard of you in the first place.
When you hand out free promotional products to your customers, they’ll be more likely to return. After all, everyone loves free stuff, and a promotional product can be a great way to show customers that you care about their business.