Category: Branding

  • TOP SUMMER PROMOTIONAL GIVEAWAYS

    TOP SUMMER PROMOTIONAL GIVEAWAYS

    Summer is here! Summertime ushers in a flurry of warm golden colours into our life. This is the ideal time for your company to provide summer giveaways, as this strategy will not only help you increase sales, but it will also help you expand your client base, because who doesn’t like free stuff? To make things easier for you, we’ve created a list of the must-have promotional services for the summer season. To get a decent clarity, read along.

    Why Giveaways Are Effective for Brands?

    1.Giveaways are an excellent method for a company to engage with its consumers and attract new ones.

    2.They assist the business in increasing sales by creating a buzz about the product and generating publicity by enthralling customers.

    3.Giveaways help to build a strong brand image by increasing awareness of your company and its products.

    These are just a few of the many reasons why giveaways are a good long-term investment for your business. We’ve compiled a list of some of the greatest summer freebies to aid your business.

    1.Sunhats

    Sunhats are a must-have summer accessory. These are highly fashionable and suitable for everyone. You may include your logo and promote your brand. This offer will promote your brand to a broad audience and increase its popularity among local customers. If you’re looking for cool sun hats, have a look at our website, where you’ll find a wide range of colourful, affordable, and high-quality sun hats.

    2. Tote bags

    The first thing that springs to mind when we think of the beach is a decent tote bag. Summer is the most relaxed season, yet it may quickly become disorganised if our belongings are not well organised. A tote bag makes it easier to transport all of our belongings. Add your imprints to help you promote your business in a fashionable manner.

    3. Sunglasses

    In the summer, sunglasses are often the only item to wear. They’re really sophisticated and fashionable, so they’ll be highly instagrammable! This function will aid in the promotion of your goods not only in person but also on social media. Add your company’s imprinting or logo to this fantastic product and watch as it attracts more consumers.

    4. Tie-Dye Bandana

    Tie-dye and  bandana in today’s world  is arguably the most fashionable item. The growing popularity of tie-dye items, particularly bandanas, will ensure that this product is used rather than thrown aside in a corner. People will utilise this product during popular events because of its high demand and colourful design, allowing you to attract more consumers.

    5. Journals

    Imagine yourself swinging in a hammock, taking in the bright yellows, lush greens, and the warmth and cool air of a summer afternoon. It is simpler to narrow down our ideas in this peaceful setting, and journaling is the ideal thing to do right now. Add your company’s name to the notebook and encourage your consumers to think of you while they’re feeling upbeat and relaxed.

    6. Aluminium bottle opener

    One of the nicest emotions in the world is taking your first taste of your favourite drink on a hot summer day! One of the finest presents to offer this summer is an aluminium bottle opener. Bottle openers are used in many social gatherings, and as we all know, summer is the best season to party. By adding your logo to this product, you will help your company acquire fame.

    7. Custom Floating Keychain

    One of the most wonderful gift ideas is custom floating keychains. It’s a gift that has no bounds in terms of age or gender. It also adds a personal touch to an average present while also being incredibly cost-effective. These keychains will work as your brand ambassador and promote your business everywhere they are placed, whether on vehicles, luggage, or at parties.

    8. Eco Friendly Paper Cups

    Summer parties are an essential element of a traditional American summer! And every gathering necessitates the usage of paper cups to serve our favourite beverages. Paper cups are a must-have for parties, but we’ve seen the impact of waste paper cups in recent years. If your consumers care about the environment, you may give them your custom eco-friendly paper cups that will help them consider your firm as a long-term investment, and it will assist you in attracting like-minded future consumers.

    9. SPF Lip Balm Balls

    Lip balm is one of the most important cosmetics. Our lips become dry and irritated throughout the summer, and a spf lip balm will undoubtedly make your clients remember your brand every time they use a lip balm ball. People of all ages and genders use lip balm, making it more flexible and user-friendly. You may market your business by using these appealing lip balms.

    10. Custom t-shirts

    Summer is a season when everyone wants to wear something that is both breathable and stylish. T-shirts are the ideal choice under such conditions. T-shirts work with anything, including denim shorts, jeans, and even a sultry skirt. It just brightens any appearance and makes you at ease. Let the pleasant, bright, sunny days flow on! Simply print your company’s logo on the t-shirt and let your customers promote your business in person and on social media.

    11. Tie-Dye Masks

    Tie-dye, as previously said, is all the rage these days. Masks are essential because of the pandemic. You may offer these tie-dye markings away to improve consumer safety while also giving amazing high-quality masks. Masks are useful not only in the event of a pandemic, but also to guard against smoke and dust, which are frequent throughout the summer.

    12. Backpacks

    This is a must-have for everyday use. They may be utilised by people of various ages all around the world. Everyone, from students to office workers to new parents, may benefit from a backpack. Its great flexibility makes it a no-brainer purchase. A backpack is a must-have in your bag collection, whether it’s for a laptop, a hike, or even a diaper bag.. Also adding your logo to the bag will make it a product in high demand.

    13. Multifunctional Headwear

    Multifunctional headwear is extremely colourful and flexible. These are ideal for outdoor activities since they give sun protection. We provide a variety of headwaters that are made of breathable cloth and may be used as a bracelet, hair scrunchie, or other accessory. It can be used to market your business.

    14. Back To School Essentials

    It has been a very good and well-received promotional gimmick for over a decade. Every parent or student wishes to purchase something new for their children for the upcoming academic year at the conclusion of the summer, and this is an excellent opportunity to gain as many clients as possible.Companies may make it more appealing and appealing by adding their company’s name, emblem, or even customising the items according to the needs of the customer. Not just for parents, but also for birthdays, return presents, competition awards, first day of school, and other occasions.

    Conclusion

    Now that we’ve reached the conclusion of the list, we hope you have a better understanding of  the different summer promotional ideas that can greatly benefit your business. There are a few things to keep in mind when purchasing any promotional product: make sure the product’s quality is top-notch, including the design, colour, and durability.There are several strategies to ensure that your customers have a pleasant summer. Make sure to include your company’s name and logo, and watch as the customers pour in.

    Are you seeking for a place where you can discover the perfect promotional items?

    We at Promosuns give you the ideal promotional services based on your style, budget, and requirement . All of the things described above are accessible on our website. To learn more,visit  our website www.promosuns.com

  • Why are marketing materials important?

    Why are marketing materials important?

    We live in a fast-paced world where many think that marketing materials are extra costing and traditional marketing methods don’t work anymore. But running a business in this competitive environment where every business uses every ad campaign to advertise its products, staying unique is quite challenging. Marketing materials help you accomplish this task well. The importance of marketing material can’t be put in a stanza or two. Still, we will try to figure out a way to introduce you to them.

    Increases sales

    Just assume that a customer calls you to enquire about your products or is about to buy from you. What will you send them in return; a visiting card or maybe a brochure of your business? But instead of just sending a visiting card, you can also send the products you use, such as a pair of pencils with your brand name, as gifts. It will not boost your sales instantly, but it’ll create a bond between you and your prospects which in the future will definitely increase your sales and also give you a loyal customer.

     Increases trust

    Do you know that the quality of your marketing materials is often related to the quality of your products by the consumer? By providing excellent quality marketing materials, you can ensure the trust of your customers in your business. We have often heard that customer trust is the key to a successful business. Thus, make sure that you ensure this trust with excellent quality marketing products. Many companies try to save money by providing inferior quality marketing products. And in the short run, it works for them. But to stay in the market for the long run, your marketing product quality should be perfect.

    Provides the first impression

    Marketing materials offer the first impression of your services and products. They can answer all the questions that a potential customer can have in mind about your brand. Like, what is your brand message? What products and services do you provide? What is the quality of your products? And you surely won’t want to have a wrong first impression. So, make sure that you answer all these questions perfectly. And convert the potential customers into the actual ones.

     Salesforce weapons

    Marketing material can be termed as sales-force weapons as they make sales happen. Build new customers. And stay connected with the old ones. Thus, in many companies’ sales department is the one that handles marketing materials. And you surely won’t want destructive weapons for your sales team. As these are the persons on which your business sales or we can say success depends.

    Narrates your story

    A story shared between two people brings them closer. The same goes for business stories. When you share your story with your consumers, it makes them feel like a part of your business. And they become a part of your business’s family. But telling a story showing its vulnerabilities isn’t a simple job. But market materials do this job perfectly. They can make your customers feel related to your business by sharing the art of its story with them.

    It keeps you at the top of customers mind

    Giving something tangible, with your business’s logo or name on it, sharing what you do and why you do it keeps you at the top of your consumer’s mind. Whenever they use that product, they will think about your business. And the complexity of human thoughts will benefit you as we humans can have thoughts about our beliefs. When a customer feels about your business, he will not stop there only. He will start thinking about your products and services. And everything our business does for the community. And why he should be a part of it. Make sure you are answering these questions well. Because the answers will determine the number of orders you will get.

    Tell about deals and offers

    Remember how we got a sketch on the back of coloring pens every time we bought a new one. And they asked us the fill in colors and posted them at a specific address. And if we win, they will send us other products of their company as gifts. At the back of that sketching, the sheet was a list of products and one or two lines of description for every product. Many of us used to get so intrigued by those products that we bought a few from them at the end. Well, this is what a good marketing material does. By telling about the discounts and deals your business is providing, it increases your sales. 

  • What do Small Businesses Need When they First Start Out?

    What do Small Businesses Need When they First Start Out?

    Starting a business maybe be hard but what happens after you take the plunge is even harder. When a business is new it’s fragile and one wrong step could turn into a disaster. 90% of all startups in America fail. So the question here is, what is the big difference between the startups that fail and the ones that succeed. The idea of the business and the demand of the goods or service that you are selling matters. But when it comes down to it, the most important things that decide the future of how your business is going to turn out are very fundamental. Therefore the truth is what a small business needs when it first starts out are the fundaments, the basics. Let’s look at a few things that can make sure that your small business someday turns into a very profitable one.

    Products
    1. Detailed Financial information

    Having the correct financial information about your company is extremely important as it allows you to make informed decisions. Knowing exactly what your financial statements are indicating goes a long way. They help you figure out the investments that are providing the best returns and also cut on all the non-essential expenses. Taking even the smallest detail for granted can cost you a lot. 

    • A powerful message

    Having a persuasive pitch for your investors and customers makes a huge difference. Your business should have a goal and a message. Have a refined pitched pitch for every situation you never know when it could come in handy. Always have an elevator pitch and a very detailed pitch ready. 

    • Communication

    Many startups don’t succeed due to the lack of communication whether it is between the founders or between the company and its customers. Reviews and suggestions from your customers and friends can immensely help you improve. Conduct surveys, talk to your customers, get reviews, and understand everything they liked also the parts that they disliked. You should listen to every suggestion and every review but wisely choose which one to act upon.

    • Proper Market Research

    Starting a business and planning the next move without proper market research is an invitation for disaster. When you are preparing a marketing strategy or when you are deciding the direction of your company proper market intelligence can be very powerful. Market research will help you identify your potential customers and minimize your risks of bad investments. Also, make sure that you are using the right data collection methodologies.

    • Marketing

    Not marketing your business enough or not marketing your business correctly is the biggest mistake any new entrepreneur can make. In changing times having the right online marketing strategies is crucial. Before deciding on how you want to market your product know the demographics and the buying patterns to your potential customers. Plan a marketing strategy that focuses on all the good things about your company and make what you are selling irresistible.

    • A Clear Business Plan

    A startup without a clear business plan or a specific goal is like a suicide mission. Every step of the way should be planned meticulously. Know exactly what kind of business you want to be, how you want to allocate your resources, who are you going to sell your products to, everything. Plan everything in advance. And as time passes keep planning further and don’t stop. Sticking to the plan is necessary but when sometimes something unexpected comes along. Don’t make the mistake of following the plan exactly then. You might have to make a few changes and adjustments along the way so be slightly flexible and open to new ideas.     

    • Data Based Culture

    Gather and store data of every business decision you make from the very beginning. Do not leave anything out. Let the numbers and the odds make contribute to every decision you make. The data will help you learn from your old mistakes and ensure that you make an informed choice. It will help you monitor the activities of the company and make necessary improvements.

    • Cash management

    A no cash situation can be devastating for the business. Particularly for small businesses it might hurt the business beyond repair. You have to make sure that there is enough cash to meet the current obligations while confirming that there are no idle funds. You should be really cautious when planning your cash resources and always be prepared for a rainy day. 

    • Proper Advisor and Mentor

    Starting a business is tricky so you cannot just rely upon yourself for every decision. Find someone whom you can rust and someone who understand your vision for the business. No one person can have the skill or experience to deal with every problem that comes your way. So find few people are experts in their field and can give you the right advice. But choosing someone who does not understand the goals and visions of your company can be an expensive mistake.

    1. Right investments

    When you are starting a business there is a vast number of resources that you are going to require. If you think that there is anything that you require temporarily instead to spending a lot of money buying it try to rent it. And the same goes for services. Try to find cheaper and yet efficient sources for all your business activities.  

    1. Know the Legal Requirements

    When your business is new you cannot leave any string untied. Make sure that you are covering all your bases when it comes to legal requirements. Even if you don’t use a high paid professional lawyer, try getting the best legal advice from experienced people and proper research.

    1. Focus

    When you are starting your business a lot of ideas seem extremely appealing. But, do not forget your goal. Many startups try their hand in so many spheres that they forget the main objective of the business. Focus on one thing at a time and expand slowly. Do not stray from your path to pursue something unrelated and unnecessary.   

    1. Quality

    Never compromise on quality. The reputation you frame today is going to stick forever. Moreover, satisfied and loyal customers are necessary for all businesses and maintaining quality is the only way to assure it. This becomes even more critical when you enter a crowded market. If your business consistently delivers on its promises your customers will likely praise and promote your business on social media platforms. This helps drive your brand awareness and creates a much desired fear of missing out effect. Furthermore, it will significantly boost your sales.

    1. Proper Recruitment

    Hiring the right employees for your business is very important. Having quality employees will help your company operate smoothly and grow. However, it can be a daunting task to recruit and keep top talent. Ensure the employee is willing to go to extra lengths for the company. Hard work and smart work are equally important. Also ensure the when you are hiring someone the person is passionate about what he/she will be doing.  

    1. Start Small

    More than 69% of entrepreneurs started their business at home and 79.7% of U.S. small businesses employ only the founder. So don’t try to go big in the beginning. Spend your resources judiciously. Even Amazon started in a garage with a very few employees and turned into one of the world’s largest companies. Start with the small and important stuff and then slowly expand as you get more experience and return of investments.

    These were some very important things that small businesses need when they are just starting out. Also investing in crucial day to day requirements like Google Analytics, DropBox, EchoSign, LinkedIn, etc. could be a good idea. A balance between passion and wisdom can be the key to making good decisions. All you need for having a successful business is a proper plan and determination to succeed.

    Having a successful small new business can be tough but it can be made really easy if you do things right from the beginning. A company with solid ground work and built from the foundation with patience and utmost perfection will definitely be a success.